When starting a new company or brand, it’s not enough to build a user-friendly and visually appealing website. Without search engine rankings, most people won’t know about your business and visit your site on their own. To drive traffic to your web presence, you’ll need to invest in different search engine optimization (SEO) strategies to […]
Online marketing is crucial when it comes to building a successful business. If your company is currently without an online presence, you’re more than likely losing potential customers to your digitally savvy competitors. Since digital marketing is vital to any business, big or small, you’ll need to be aware of the best practices when advertising […]
Measuring the performance and success of your site’s search engine optimization strategy is important. It allows you to identify potential points of weakness and comes up with new tactics to improve them. Here are seven key metrics you need to take into consideration when gauging the success of your SEO efforts. Organic Traffic One of […]
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